Best at Travel
Industry
Travel
Service
PPC
Want similar results for your business?
1%
Reduction in CPA vs January 2020
1%
Increase in CTR vs January 2020
1%
Of Overall Sales Target Achieved
01.
THE CHALLENGE
Ahead of the peak trading period in January 2022, Overdrive Digital proposed a Google Ads account restructured to maximise conversions during Best at Travel’s January holiday sale period.
Not only would this restructure result in easier management and optimisation opportunities, but it would also ensure a high volume of conversion data running through the accounts, which would benefit the machine learning in Google Ads itself.
With this being the first big holiday sales opportunity post-covid, it was important to ensure the right structure was in place to capitalise on the demand.
02.
WHAT WE DID
- Restructured 7 Google Ads accounts by region
- Keyword research to identify any gaps and opportunities
- Implemented Responsive Search Ads
- Ensured sale and promotion messaging was prominent in headlines and extensions
- Built and launched 200+ hotel campaigns
- Created YouTube campaigns to maximise awareness
03.
The Results
1%
Reduction in CPA vs January 2020
1%
Increase in CTR vs January 2020
1%
Of Overall Sales Target Achieved
January 2022 was our first big sales opportunity after the Covid pandemic, so maximising our account structure and strategy on Google Ads was vital. Overdrive Digital team restructured and consolidated our account and through their hard work and strategy, we achieved our sales target in January 2022.Chris and the rest of the team have become a vital part of our team and are a valuable partner as we move into 2023. They are very proactive, always coming up with ways to improve the account in relation to our business goals, and are just generally a great bunch of people to work with.
Renée Dyson, Head of Marketing, Best at Travel
