Q4 2020 Paid Media Strategies

Webinar – Nail Your Paid Media in Q4

Author Jon Quinton 2 min read time

Q4 starts in a matter of days and with it comes one of the most exciting times of the year for paid media practitioners.

For many ecommerce businesses, the success of the year is determined by performance through this period. With 2020 being far from normal so far, many questions are being asked on how best to approach the traditional period of peak trading.

With this in mind, we’ve scheduled this webinar to discuss the strategies that we are recommending and our approach to planning for the period.

Within the webinar we will be presenting our thoughts on both paid social and ppc with plenty of time to take questions. Save your spot now on the 14th October by following the link below to register.

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In the paid social camp there’s a ton of considerations from audience and lookalike data through to what ad creative typically works well over the period. With Facebook Ads there are particular challenges to prepare ahead of time for, namely getting your creative loaded in well in advance to avoid issues with delays in ad approvals.

On the PPC side of things we’ll be looking at keyword selections, retargeting strategies and how to review your past data to make sure you have the very best potential for winning throughout the most competitive time of the year.

In short – we’ll be cramming in as much advice as we can on both platforms!

What this webinar will cover:

  • Pre-planning and getting ahead of the game
  • Audience targeting and how to maximise data from 2019
  • Ad creative and ad copy strategies
  • 2020 specific challenges and things to watch out for


Having been involved in digital marketing for over a decade, Jon set up Overdrive Digital in 2016. With extensive experience in both paid media and organic channels, Jon has worked with brands ranging from small startups to global businesses.