Amplify Your Ecommerce
Grow your ecommerce business through an integrated approach to performance marketing, landing page optimisation and conversion experiments.
Our Approach
What Is ECOM Amplify?
Success in ecommerce goes way beyond just investing in paid media. Grow your sales with a long-term strategy, working on all stages of the ecommerce journey, removing all barriers to conversion and maximising your potential as a result.
Performance marketing and PPC is changing and to get the best results, you have to think beyond the click. Successful advertisers understand the need to be adaptable, moving budget to the strongest channels, prioritising efforts on the right parts of the buying journey at all times.
ECOM Amplify is a packaged service where we proactively manage all areas of the ecommerce journey, generating a long-term and profitable source of growth for your business.
How does it work?
We manage your paid media and the conversion process, delivering a playbook that returns consistent results at the other end.
By working on the full process, we can focus our efforts on what makes the biggest difference to your ecommerce performance:
Typical scope includes:
01.
Planning & Strategy
Get the best plan in place with a clear 12-month roadmap; a one day strategy workshop, full campaign & testing plan, tracking audit & setup, ad copy, creative drafting and account builds
02.
Creative
Build a pipeline of highly converting ad creative; Ad creative testing plans, 10x new ad creatives, ad copy & headline creation, creative recommendations, email copy and email flow testing
03.
Media Buying
Highly optimised performance marketing management; daily & weekly ad optimisations, multiple ad platforms, budget management & distribution, audience development & testing, daily & weekly exclusion management
04.
Conversion Rate Optimisation
Incremental gains from converting your traffic at the highest possible rate; landing page design & development, split testing landing pages, improvements to ecommerce journey and 2x key experiments per month
05.
Reporting & Account Management
A clear and well planned communication & reporting approach; live reporting dashboards, regular calls and status updates, monthly reporting and detailed platform data insights
Some of our clients
Overdrive’s approach is well organised, data-driven and collaborative.
Day-to-day, they are able to support us with any creative and copy needs, be very reactive and identify new audiences to target and test.
Lucy Hirom, Head of Digital Marketing
Liberty Retail Ltd
I would highly recommend the Overdrive team as a digital marketing partner for any fast moving ecommerce business.
The team are great to deal with and are highly engaged with our business targets and goals and move fast to make adjustments to campaigns in order to help us get there.
Noel Eves, Managing Director
Wool And The Gang