Google is beginning the gradual phase out of third party data in January 2024. Third party data will no longer be supported by the Chrome browser by the end of Q3 2024. Businesses that are not prepared risk losing revenue.
With the “Cookieless” future looming, there is a growing concern in the Marketing industry that businesses are not prepared. 39% of those surveyed said that lack of preparedness was a leading concern in Media and Marketing initiatives.
It is imperative that businesses prepare by implementing new strategies to improve first party cookies. Our Head of Client Services, Dan Lifton has prepared everything you need to know and how to begin developing your first party data strategy.
Dan will be providing you with all the information you need:
- What challenges does this present?
- What does the phase out of third party data mean for businesses?
- What can you do to prepare?
- Solutions to collect first party data.
- Strategies that do not depend on third party data.
We know that the phase out of third party data is going to have a huge impact on the Digital Marketing industry, and a lot of business owners and marketers alike have concerns. We’re here to help.
If you have any questions, please contact us here.
