EP 61 – Insights That Drive Performance (Analytics mini series pt2)

Author Jon Quinton 2 min read time

Welcome back to part two of our analytics mini series with good friend of Overdrive Digital and all round analytics legend Barbara Pezzi.

In this episode we talk about how to approach analytics with the right mindset, and how to interpret the wealth of data presented to dig out insights that will make a true difference to your business. 

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If you missed part one from last week, definitely go and check that out for all you need to know about the forthcoming transition to GA4.

Almost anyone involved with any form of online business will have access to Google Analytics, and the majority of people will be familiar with at the least the basic reports available to us in the tool. 

Being able to see the information is great, but using the data to find actionable insights that drive improvements in your business is an entirely different kettle of fish. As such, we thought it would make a great episode to discuss how to do exactly that. 

The good news is that just like so many other elements of marketing, simplicity is the key here. Learn how to interpret the basics and apply the context of your business, and you’ll immediately start reaping the benefits.

Really hope this episode is useful and if you haven’t done so already, make sure you subscribe to be the first to hear about part three next week!



Having been involved in digital marketing for over a decade, Jon set up Overdrive Digital in 2016. With extensive experience in both paid media and organic channels, Jon has worked with brands ranging from small startups to global businesses.