EP60 – Freaking out about GA4? Analytics mini series pt1

Author Jon Quinton 2 min read time

Unless you’ve been hiding under a rock, you’ve probably heard about the forthcoming retirement of Universal analytics and the move to Google Analytics 4. 

Although the news has spread far and wide, there is a lot of confusion as to what this means for digital marketers and what you need to do about it.

In this, the first part of a three episode series on Analytics, I sit down with Barbara Pezzi to get an overview of GA4.

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We’re really excited to bring three excellent episodes focusing entirely on Analytics, all featuring the brilliant Barbara Pezzi. Within the next three episodes we will be covering GA4, how to understand your data, and how to tell a story with your insights to achieve more buy-in. 

Within this episode we give an overview of what’s changing with Google Analytics 4, but more importantly what you need to be doing to get used to the platform and start on your journey to migrating over from universal analytics.

As this is such a huge change for almost every business with any degree of online presence, we really wanted to provide some early recommendations and a bit of guidance for anyone who is stuck.

Are you freaking out about GA4 or just generally a bit lost as to what to do next? This is the episode for you!

And don’t forget to subscribe to get the next two episodes in our mini analytics series!


Having been involved in digital marketing for over a decade, Jon set up Overdrive Digital in 2016. With extensive experience in both paid media and organic channels, Jon has worked with brands ranging from small startups to global businesses.