Media Spend in Lockdown

Webinar – Social and PPC Advertising in Lockdown

Author Jon Quinton 2 min read time

Hi all!

These are really turbulent times in marketing and as an agency we’re seeing many different patterns in performance. Some sectors have gone into hibernation whereas others are absolutely flying.

Throw in the pace of change and there’s an unprecedented marketing challenge at hand.

As scary as this might be, I truly believe that by marketing in an appropriate manner and making the right adjustments there’s an opportunity to be had.

It’s a true test of marketing metal to be able to quickly adapt and take advantage. On one hand this is terrifying, but on the other it’s genuinely exciting to see how certain business are reacting.

To help out anyone who’s been tasked with re-evaluation their plans, we’ve scheduled a webinar on the 22nd April to run through some of the trends that we’re seeing, how we’re working with our clients to respond and what we’re seeing working well.

In a combined effort, we’ll have Dan running through paid social and Nina running through things from the paid search side.

Hopefully see you there!

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What the webinar will cover:

  • Costs of advertising and how this has changed across both platforms
  • Common themes across paid search and paid social
  • What you need to adjust in your campaigns to respond
  • Practical actions to help you respond


Having been involved in digital marketing for over a decade, Jon set up Overdrive Digital in 2016. With extensive experience in both paid media and organic channels, Jon has worked with brands ranging from small startups to global businesses.