Podcast Episode 24 – How We Run Facebook Ads

Author Jon Quinton 2 min read time

With any ad platform, you can learn all the features you wish but what’s going to make the difference is how you deploy them.

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This is super relevant for Facebook Ads as no one account performs the same. The real trick is knowing what you have at your disposal, but more importantly having a clear understanding of when to use those tools to get the best results.

We audit so many accounts that have got suckered into ‘shiny object syndrome’ and lost their focus on improving results and growing revenue. From ad selection through to automated settings on your campaigns and ad sets, the key is reviewing everything critically and making your decisions on performance data.

For this episode I sit down with Dan for a conversation on our approach to running Facebook Ads campaigns and what’s working vs. what really doesn’t work. If you’re feeling a bit lost on what you should be doing to improve your results, give this a listen!

What this episode covers:

  • Account planning – what to prioritise first, how to decide on the best structure
  • Account structure – why account structure matters and how to decide what’s best for you
  • Avoiding shiny objects – not getting distracted!
  • Tracking performance – how to understand what’s working and how to review performance




Having been involved in digital marketing for over a decade, Jon set up Overdrive Digital in 2016. With extensive experience in both paid media and organic channels, Jon has worked with brands ranging from small startups to global businesses.