Podcast Episode 20 – Getting Your Budget Distribution Right

Author Jon Quinton < 1 min read time

It sounds so simple but getting your budget distribution right and making sure you’re spending correctly is vital.

Subscribe links below:

In this episode, I sit down with Abi for a chat in the sunshine and talk about how to manage spend and the importance of having one primary goal to focus on.

One of the biggest issues we see in accounts is a lack of clarity and focus on goals which always leads to inefficiencies in spend.

In many accounts there is a requirement to chase secondary goals, however having prioritisation on your objectives keeps things clear and enables informed decisions around spend and optimisation decisions.

Take a listen to this episode to get an insight on our thought process. All recorded outside in the blazing sunshine at a safe social distance!

What this episode covers:

  • Our new name
  • How to review budget distribution
  • Tools to monitor spend and help with decisions
  • The importance of prioritising your goals





Having been involved in digital marketing for over a decade, Jon set up Overdrive Digital in 2016. With extensive experience in both paid media and organic channels, Jon has worked with brands ranging from small startups to global businesses.