Podcast Episode 15 – Advertising in Lockdown

Author Jon Quinton 2 min read time

Earlier this week we ran a webinar to discuss everything we’re seeing at the moment on paid social and PPC, and to pass on some advice on what is working in terms of responding to the current climate. If you missed it, check out the recording here.

Following on from that, this episode discusses a few more aspects of advertising in the world we find ourselves in. Big thanks to Jade and Ellie for taking the time to do this!

As you can expect, we’re seeing wildly different performance depending on the platform and sector in question. If you’re looking to sense check what you’re seeing and get a few ideas on how to respond then check it out.

Unlike previous episodes, this is the first time we’ve recorded an internal one without an outside guest – if you enjoy the format let us know and don’t forget to subscribe for more!

What this episode covers:

  • Current performance that we’re seeing
  • PPC and paid social trends
  • What’s working well as a response on each platform
  • Some of the positive / negatives we’re seeing
  • What we’re looking forward to about going back into the office

Subscribe for more:

Check out the latest episode below and please do subscribe on SpotifySoundcloud or Itunes if you like it!

 

 

WRITTEN BY

Having been involved in digital marketing for over a decade, Jon set up Overdrive Digital in 2016. With extensive experience in both paid media and organic channels, Jon has worked with brands ranging from small startups to global businesses.