Episode 47 – Ecommerce with Sole

Author Jon Quinton 2 min read time

As practitioners we always talk about strategies and tactics at the platform level and within the context of how we work, so seeing the world of ecommerce and digital marketing through the lens of a CEO is a refreshing reminder about how it slots into the wider business operation. 

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In this episode I speak to Jeremy Grieve, CEO of The Fish Society. Over the past 12 months their business has seen huge growth, so I wanted to go through exactly what that’s been like and how ecommerce has been managed throughout. Join us as we smoke some fish and chat through their story!

Rapidly growing a business always brings challenges, but scaling up rapidly through the pandemic adds another element to the mix. Take a listen to find out for a transparent view on how that’s gone for The Fish Society.

Quick caveat; The Fish Society are a client of ours but this is by no means a forced case study…it’s a genuine chat over a beer and BBQ (you’ll have to watch the video for some context on that)!

Not only do we discuss the growth that Fish Society have experienced, but also Jeremy’s career from his early stages in the business through to CEO. If anyone listening is working in ecommerce and looking to climb the ranks, there’s some great advice in here.

If you want an inside view on just what it’s like to run a rapidly growing ecommerce business, this one is for you!

Thanks so much to everyone that’s been listening in and watching our recent episodes. It really is very much appreciated, and as always the full video version is available on YouTube here

What this episode covers:

  • History of the The Fish Society 
  • Jeremy’s background
  • How ecommerce is managed at the board level
  • A CEO’s view on digital marketing



Having been involved in digital marketing for over a decade, Jon set up Overdrive Digital in 2016. With extensive experience in both paid media and organic channels, Jon has worked with brands ranging from small startups to global businesses.