EP87 – Why You Need A Paid Social Testing Plan

Author Jon Quinton 2 min read time

Welcome to the last episode of 2022! This week, Sophie from our paid social team joins us to discuss the importance of having a Paid Social Testing plan for your Paid Social activity.

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Why Paid Social Testing Matters

With Meta Ads and other platforms constantly changing, the significance of continually testing and refining your campaigns cannot be overstated. A well-thought-out testing plan is essential for understanding what’s working and improving your performance effectively. Moreover, having a documented overview of your tests allows everyone involved to focus on the most impactful strategies.

Creating Your Testing Plan

Running Meta Ads or any paid media activity requires a structured approach to testing. Developing a comprehensive plan detailing the experiments you’ll conduct is a vital step towards maximizing results. In this episode, we explore how to approach your planning, including essential components to include in your paid social testing plan.

Insights from Real Clients and Accounts

Join us as we share valuable insights from the clients and accounts we work on. Learn from real-life experiences to optimize your testing approach and drive better performance in your paid social campaigns.

Tune In for Proven Strategies

Whether you’re a seasoned marketer or new to paid social, this episode offers valuable guidance on creating a successful Paid Social Testing plan. By understanding the key elements and learning from practical examples, you’ll be well-equipped to make data-driven decisions and elevate your paid social game.

Subscribe to our podcast on Spotify, Apple Podcasts, or YouTube and take the first step towards boosting your Paid Social performance in 2023. Don’t miss out on this episode packed with actionable strategies and expert advice!



Having been involved in digital marketing for over a decade, Jon set up Overdrive Digital in 2016. With extensive experience in both paid media and organic channels, Jon has worked with brands ranging from small startups to global businesses.