EP84 – The Overdrive Digital Origin Story

Author Jon Quinton 3 min read time

Hello all and welcome back to the podcast! 

Over the past eighty or so episodes we’ve spoken to many brilliant business founders and talked through their stories, but we’ve never taken a look within and spoken about ours. We thought it was about time we fixed that! Join us as Abi takes the reins and turns the spotlight on Jon, unraveling the captivating origin story of Overdrive Digital. Abi expertly grills Jon, peeling back the layers to explore the pivotal moments and driving forces that led to the birth of this dynamic agency.

In this episode we talk through how Overdrive Digital came about, what some of our highlights have been and also the challenges of running a growing business. 

If you’re interested in what goes on behind the scenes and want to get some insight into Overdrive Digital, take a listen!

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Discover the Origin Story of Overdrive Digital:

Before immersing himself in digital marketing, Jon pursued a music career, spending 5 to 6 passionate years playing guitar with bands, recording an album in America, and sharing the stage with legendary Bon Jovi. However, despite his dedicated efforts, the expected returns never materialised. This setback became the turning point that ignited Jon’s new passion – SEO (Search Engine Optimisation). He became captivated by driving transactions through digital platforms, giving birth to his fascination with the world of digital marketing.

Jon’s venture into SEO laid the foundation for what would later become Overdrive Digital. As he refined his skills, he embarked on a journey contributing to various agencies, gaining invaluable experience and insights. The once obscure career choice of digital marketing has evolved into a vital component of modern business strategies. Jon reflects on the industry’s changing landscape and how Overdrive Digital emerged as a frontrunner in this evolution.

The Birth of Overdrive Digital:

In 2016, Jon, seeking work-life balance, embarked on a journey that would lead to the birth of Overdrive Digital. The grueling daily commute to London eroded his family time, sparking a desire for change. After ten months of contracting work, Jon took a leap of faith, converting his garage into a creative hub, marking the inception of Overdrive Digital.

Abi and Jon delve into the agency’s proudest accomplishments and the pivotal moments shaping Overdrive Digital’s trajectory. From campaigns yielding remarkable results to innovative strategies surpassing the competition, the agency’s journey is brimming with noteworthy milestones. Amidst triumphs, Jon shares the challenges he confronted as an agency owner, from team management to navigating the ever-evolving digital landscape.

With the industry’s growing demand for digital marketing expertise, the agency is poised to play a pivotal role in shaping businesses’ online presence across sectors. Jon unveils his vision for the agency’s growth, its commitment to staying ahead, and how Overdrive Digital plans to defy conventional norms.

To learn more about how Overdrive Digital can drive your business growth, contact our team today.


Having been involved in digital marketing for over a decade, Jon set up Overdrive Digital in 2016. With extensive experience in both paid media and organic channels, Jon has worked with brands ranging from small startups to global businesses.