Hello all and welcome to episode 71 of the Marketing Freaks podcast!
In this week’s episode, I speak to our PPC account manager Chris Llewellyn to discuss weekly PPC optimisations. We talk through the types of activity you should be looking at, the importance of having a plan but also the need to remain adaptable.
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Quite often the path to success in PPC is not in the most glamorous of activities, but instead it can be a case of chipping away at a carefully considered plan with a commercial head at the centre of your decisions.
If you’re running PPC campaigns then hopefully this chat is a helpful guide on how to plan out your weekly activity!
We also catch up on what we’re seeing within our performance max testing having covered the subject initially in this episode a few months back.
Enjoy!
