Zühlke
Discover how Overdrive Digital helped Zühlke expand their UK presence and boost brand visibility with a refined LinkedIn strategy. From reducing costs to driving quality traffic, this campaign delivered measurable results across key industries.
What we achieved
Overdrive Digital supported Zühlke in expanding their presence in the UK by implementing a refined LinkedIn advertising strategy tailored to their key industries. By focusing on targeted audiences, promoting high-impact case studies, and amplifying broader brand initiatives such as podcasts and events, Overdrive Digital effectively connected Zühlke with relevant audiences and enhanced their visibility in the UK market.
We saw a
78%
Decrease in CPM
We delivered a
38%
Increase in CTR
Generated
5502
Website clicks
Was saw an
84%
Reduction in CPA
The Challenge
Zühlke is a global innovation service provider, helping businesses adapt for the future by embedding modern technologies and delivering tailored solutions in tech strategy, digital applications, and systems engineering. With expertise in complex, regulated industries like health and finance, Zühlke connects strategy, technology, and operations to drive resilience and effectiveness.
Zühlke approached Overdrive Digital to help grow their brand awareness and increase website traffic in the UK. Founded in Switzerland in 1968, Zühlke is a global brand with strong recognition in the EU and Germany. However, they sought to expand their market share in the UK.
What we did
Step 1
Overdrive Digital helped Zühlke increase brand awareness and drive website traffic through targeted LinkedIn campaigns.
Step 2
Initially, we used broad targeting based on job seniorities and ABM lists to gauge audience behavior. While this approach provided valuable insights, it resulted in low traffic volume at a high cost.
Step 3
To improve performance, we refined our strategy by targeting specific job titles, focusing on managers and heads of departments within Zühlke’s key industries: Retail, Banking, Energy, and MedTech.
Step 4
Utilising this targeting strategy, we promoted case studies showcasing Zühlke’s collaboration with well-known brands such as HSBC, Co-op, and The AA, highlighting their expertise across various sectors.
Step 5
In addition, we supported Zühlke's broader brand initiatives by promoting their podcast and sector-specific events, further enhancing their visibility and engagement with key audiences.
The results
By promoting case studies featuring Zühlke’s collaborations with prominent brands such as HSBC, Co-op, and The AA, as well as amplifying their podcast and sector-specific events, we successfully connected Zühlke with their most relevant audiences.
Our optimisations resulted in significant performance improvements: CPM decreased by 78%, CPA was reduced by 84%, and CTR increased by 38% compared to the initial campaign. In 12 months the campaign generated 5,502 website clicks at an average CPC of <£5, effectively driving traffic and enhancing Zühlke’s brand visibility across key sectors.
