Paid Social

Splunk: LinkedIn Ads

Discover how Overdrive Digital drove 245% more qualified leads and 90% pipeline growth with scalable LinkedIn strategies.

Paid media

Scaling Splunk’s Lead Gen Efforts Across Europe

What we achieved

Overdrive Digital successfully established LinkedIn as a scalable and profitable channel for Splunk, driving substantial growth in lead generation and pipeline value.

Through strategic audience testing, advanced targeting, and seamless CRM integration, we delivered impactful results and created a foundation for ongoing success in France and Germany.

We achieved

90%

Increase in pipeline value

We delivered a

245%

Increase in MQL's

We saw a

52%

Reduction in CPL

The Challenge

World-renowned for its Unified Security and Observability Platform Platform, Splunk approached Overdrive Digital for help in developing paid social efforts for lead generation and pipeline growth in France and Germany.

The brief was to test and establish LinkedIn ads as a profitable and scalable channel for the business, alongside paid search.

What we did

Step 1

We completed an audit of past LinkedIn Campaigns to understand audience behaviour, the best results and the best performing industries and targeting strategies.

Step 2

Once our team had an in-depth understanding of the previous campaigns, we renewed the audience testing strategy, utilising new targeting features in LinkedIn.

Step 3

We tested a variety of asset topics across Splunk's target industries—Cyber Security, DevOps, and IT—to determine which content was most effective at generating MQLs.

Step 4

We utilised LinkedIn Lead Gen forms integrated with Splunk's CRM, enabling us to analyse campaigns and assets that directly contributed to MQLs and pipeline. This helped us identify which assets generated the highest-value leads.

The results

Overdrive Digital successfully transformed LinkedIn into a scalable and profitable channel for Splunk, driving significant growth in key metrics.

By implementing strategic audience testing, leveraging LinkedIn’s advanced targeting features, and optimising lead generation forms integrated with Splunk’s CRM, we achieved a 245% increase in MQLs, a 90% boost in pipeline value, and a 52% reduction in cost per lead.

This comprehensive approach not only delivered measurable results but also established a strong foundation for continued success in France and Germany.

Testimonial

The Overdrive team has proven to be a valuable partner to Splunk. Overdrive has been great to work with and we’ve seen dramatic improvements across all advertising accounts that Overdrive has managed for us.

Nate Gancher

Sr. Manager, Online Marketing, Splunk