In episode 165 of the Marketing Freaks Podcast, Jon is joined by Marianna Satanas, President of Hanro USA to discuss scaling a luxury brand and the challenges that come with it.
Discover strategies for balancing growth with premium customer experience, the importance of high-quality content, and the unique challenges of luxury vs. mass-market brands. Marianna also dives into the differences between scaling and growth, taking calculated risks, and the power of data-driven decisions.
Whether you’re navigating the complexities of luxury retail or looking to refine your marketing approach, this episode is packed with valuable takeaways to help you scale smartly and sustainably.
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Key Takeaways:
- Gain insight into how to scale a luxury e-commerce business.
- Understand the difference between scaling and growth.
- Discover the importance of balancing ambition with achievable growth targets.
- Explore strategies for balancing customer retention with new acquisition
- Understand how to leverage technology to adapt and react quickly to market changes.
