If you’re reading this post, then you’ll be looking at the brand new version of Overdrive Digital. The move into becoming a B2B specialist agency is a really big step for us as a business, and one we are all really excited about.
So why have we done this?
Overdrive Digital has existed now for just over eight years, and looking back at that time I feel hugely proud of where we’ve gone and what we’ve achieved as a business. I feel so lucky to have worked with a set of amazing clients, met so many wonderful people and built a team that I genuinely love working with.
The world of paid media has seen a vast amount of change in that time, to the point where looking back at how everything worked eight years ago…many aspects of the job are almost unrecognizable.
I also believe that the agency landscape is changing massively. We cut our teeth as a business taking on our clients ad accounts, improving performance and essentially acting as a bolt on resource. That was great, but what clients need now is very different.
My experience over the past couple of years is that the demand for agencies to be a more strategic partner and truly offer consultative support is increasing. The days of agencies simply running ads are going, and we now must offer more depth and support to drive results.
With everything above in mind, I believe the time was right to pick a lane and dive into an area of specialism, enabling us to continue to develop the very best service we possibly can. This rebrand is all about being the very best B2B performance marketing partner we possibly can be.
In addition to focusing our media buying services on B2B, we’re also rolling out a specific creative services offering. This means we can truly guide our clients and support them in social content, something that’s becoming a huge lever needed for success. You can take a look at some more details here.
A huge thank you to all of our clients, everyone that’s supported us and of course our fantastic Overdrive team for making this happen.
