B2B Performance Marketing
Performance marketing to grow enquiries, generate opportunities and build pipeline for your business.
Our Approach
What Is Lead Amplify?
To make the most from your paid media budget, any lead generation efforts must be fully optimised across all stages of your enquiry process. From the first click, through your landing pages, via your forms and into a nurture process – every step must be perfect.
Paid media is changing and to get the best results, you have to think beyond the click. You have to be adaptable, moving budget to the strongest channels, prioritising efforts on the right work at all times.
For a lead generation campaign, this means we have to work on improving every interaction with your brand before a potential customer converts into a marketing qualified lead.
Lead Amplify is a packaged service where we proactively manage all areas of the lead generation journey, generating a long-term and profitable source of growth for your business.
How does it work?
We manage your paid media and the conversion process, delivering a playbook that returns consistent results at the other end.
By working on the full process, we can focus our efforts on what makes the biggest difference to your lead generation performance:
Typical scope includes:
01.
Planning & Strategy
Get the best plan in place with a clear 12-month roadmap; a one day strategy workshop, full campaign & testing plan, tracking audit & setup, ad copy, creative drafting and account builds
02.
Creative
Build a pipeline of highly converting ad creative; Ad creative testing plans, 10x new ad creatives, asset creation, ad copy & headlines, creative recommendations, email copy and email flow testing
03.
Media Buying
Highly optimised performance marketing management; daily & weekly ad optimisations, multiple ad platforms, budget management & distribution, audience development & testing, daily & weekly exclusion management
04.
Conversion Rate Optimisation
Incremental gains from converting your traffic at the highest possible rate; landing page design & development, split testing landing pages, improvements to lead nurturing and 2x key experiments per month
05.
Reporting & Account Management
A clear and well planned communication & reporting approach; live reporting dashboards, regular calls and status updates, monthly reporting and detailed platform data insights
Some of our clients
The Overdrive team has proven to be a valuable partner to Splunk.
Overdrive has been great to work with and we’ve seen dramatic improvements across all advertising accounts that Overdrive has managed for us.
Nate Gancher, Sr. Manager, Online Marketing, Splunk
They are very proactive, always coming up with ways to improve the account in relation to our business goals, and are just generally a great bunch of people to work with.
Renée Dyson, Head of Marketing
Best at Travel