The importance of video is talked about a huge amount, however solid advice on the strategy behind video is often missing.
Without a clear strategy and well thought through set of objectives, the investment in this format runs a huge risk of falling flat.
This turned out to be an excellent chat with a ton of useful advice. If you’re looking to put more time into video or are re-assessing your approach this is well worth a listen!
What this episode covers:
- Common mistakes made with marketing video
- How to measure performance and business impact of video
- Tactics for video distribution and the differences in platforms
- How to define your video strategy
- How to get started with video
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