EP74 – My Business Story, Callum McKeefery

Author Jon Quinton 2 min read time

Welcome back to another instalment of our ‘My Business Story’ mini series where we meet and speak to founders from a range of different businesses.

This week we’re speaking to Callum McKeefery, founder of reviews.io. We chat with Callum about the story behind reviews.io, how he’s scaled the business, but also his experience prior to that.

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One of the really great things about this podcast is meeting new people and having great conversations. This episode truly does encapsulate that, with a completely open chat through Callum’s experience in business!

To give you an overview, Callum has successfully built reviews.io to over £10m in annual revenue which is amazing in itself, but to do so with no external funding is extremely unusual and even more impressive.

Prior to reviews.io, Callum first went into business founding a web development agency, then onto an appliances ecommerce business and then onto a series of start ups. So often, we only hear about the shiny successes, but the back story is so important and interesting too.

If that sounds good and you want to find out more, take a listen to the episode for a candid walk through of his business journey!


Having been involved in digital marketing for over a decade, Jon set up Overdrive Digital in 2016. With extensive experience in both paid media and organic channels, Jon has worked with brands ranging from small startups to global businesses.