Welcome to this week’s episode!
I’m joined by Sophie Khan from our paid social team and we’re going to be talking about how to turn around a failing, or declining ad account. This is such an important topic, because no matter how good you are at paid media, at some point you are going to be faced with a challenging situation.
Knowing what to do, how to react, and how to get performance on the mend is the true sign of a great paid media professional. Running a paid search or paid social account when everything is going swimmingly is easy, but running a challenging ad account and turning things around is far harder!
In this episode we talk about what to do when faced with performance that is below where you need it to be, how to start working on a plan and then how to get everything into action.
To summarise what we cover:
- How to know ahead of time that you’re going to have issues (as much as is possible) and be in a position to react early
- What your first steps should be when you see performance declining
- What data to look at and how to assess what is going on
- Planning your next moves and being clear with your actions
- How to avoid knee jerk reactions and panic
We really hope you find this one useful and please do subscribe for future episodes!
