Hi all and welcome to episode 105 of the Marketing Freaks podcast! In this week’s episode, Jon is joined by our very own TikTok genius and Senior PPC Executive Rosie Toone to discuss TikTok advertising, what it is and the power of the platform within digital marketing.
If you’ve been living under a rock and haven’t heard of TikTok, let us enlighten you! TikTok is like a wild party where everyone is showing off their best dance moves, lip syncing to their favourite music, and sharing their life hacks with the world. It’s a platform where you can find everything from hilarious pranks to cooking tutorials to adorable pet videos. And the best part? It’s all wrapped up in videos of a variety of short lengths that are addictive and easy to consume.
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So, why is TikTok such a hit? Well, for starters, it’s designed to be highly personalised. The app’s algorithm learns about your preferences and surfaces content that is tailored to your interests. This means you’re constantly discovering new creators and content that you’ll love.
And let’s be honest, TikTok is a great place to escape reality and have a laugh. People spend hours scrolling through videos of people doing the latest dance trends, trying out crazy makeup looks, and showing off their hilarious pets. It’s a place where creativity and self-expression are celebrated, and there’s always something new and exciting to discover.
But here’s where it gets interesting in the digital marketing industry… With its highly engaged and rapidly growing user base, TikTok has become a hotbed for brand building and digital marketing. Businesses of all sizes are leveraging the app to connect with younger audiences, build brand awareness, and even drive sales.
By creating short and snappy videos that showcase their products or services, marketers can capture the attention of a highly engaged audience. And because the app is designed to surface content that is relevant and engaging to each user, there’s a higher likelihood that the content will be shared and go viral, increasing the brand’s reach even further.
So, if you’re interested in learning more about how to showcase your brand to millions of potential customers, take a listen to this week’s episode!
Enjoy!
