Hi all and welcome to episode 104 of the Marketing Freaks podcast!
Over the last two episodes, Jon is joined by Harry Thuillier, co-founder of Oppo Brothers, the award-winning British ice cream and healthy snack brand that has taken the market by storm.
If you haven’t yet listened to last week’s episode yet, you need to! (and you can do that by clicking here). It was a truly inspiring conversation where Harry and Jon discussed the Oppo Brothers journey, from concept through to being stocked in some of the UK’s largest supermarkets as well as the difficulties that arose along the way.
In this week’s episode, they dive into the marketing and brand development that took place when starting out the Oppo Brothers venture.
Subscribe links:
With their business model focussing around wholesale and getting large chain supermarkets to stock their products in order for Oppo Brothers to succeed, Harry and Charlie were aware that they needed to create a distinctive product that was going to add value to those stores.
Brand strategy is essential when it comes to marketing because it lays the foundation for how a business wants to be perceived by its customers. The Oppo Brothers duo knew that with so many competitors in the market, they needed to find a way to not only create consistency and build trust with their customers but also make it easier for consumers to recognise and remember their brand.
Without a clear brand and marketing strategy, Harry and Charlie knew that it could not only hinder their growth but success.
Make sure to take a listen to last weeks and this weeks inspiring episodes on all things Oppo Brothers!
Enjoy!
