Welcome to episode 92 of the Marketing Freaks podcast! In this episode, we’re going to be talking through our predictions for paid social in 2023.
In such a fast moving space it can often be really tricky to know what’s coming. However, we can make a sensible start by reviewing data from the previous year, looking at what’s working well now and also review some of the bigger industry trends.
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If you’re working in performance marketing and would like a view on how to get the most out of paid social this year, we really hope this one is useful for you!
With iOS14 being such a huge moment with Meta Ads, 2022 felt very much like the year that everyone re-adjusted their strategies and rediscovered the best ways to drive performance forwards.
As such, last year brought a huge amount of testing for many advertisers with the successful ones ending the year with a revised approach and a successful Q4.
As discussed in this episode, some of the biggest wins have been thanks to a change in approach to audience testing & rotation, and a far larger emphasis on creative. These trends and tactics are areas that we very much see continuing into 2023.
Very much hope you enjoy this episode and our predictions – do let us know what you think and what your predictions are for the year ahead!
