Lamisil
Find out how we supported Karo Healthcare (Lamisil) on creative production for social, display and video.
What we achieved
The outcome was a full suite of creative for use in paid social and display. With a variation in concepts and visuals, our creative output was designed specifically to test and identify winning creative concepts.
Specific deliverables were a full display banner pack (both static and animated), a suite of social assets, static banner edits, and video edits for paid social.
The brief
Karo Healthcare approached Overdrive Digital to help with the promotion of Lamisil in the US market. With a mix of media across a number of platforms, a new set of creative was required to ensure campaigns could progress and be optimised for improved performance.
Our task was to ensure that the pipeline of creative was sufficiently populated, and our brief involved editing and reformatting existing creative alongside designing new assets from scratch.
With paid social being so reliant on having a wide variation of creative test, we produced multiple concepts ranging from social proofing through to showcasing key product benefits.
Additionally, all of our work was created in a way to facilitate fast testing of headlines and messaging across multiple placements and platforms.
What we did
Step 1
Our first step was to edit and reformat existing video assets, to ensure they worked across multiple platforms.
This included reformatting for size, safe zones, captions and more.
Step 2
Previously used image assets were added to update messaging and packaging, ensuring they could be fully utilised for promotional purposes.
Step 3
A new static and animated banner pack was created with variations on imagery and messaging for use in display campaigns.
Step 4
A fresh set of social assets were created, with multiple variations on messaging, imagery and sizing.
Testimonial
Working with Overdrive was a great experience. The team was fast, agile, and incredibly easy to collaborate with—delivering two strong rounds of work for our Lamisil launch in the US. They quickly understood our objectives and created creative that not only fit the brief but performed. Our first test in market across social media delivered strong results, and Overdrive’s ability to adapt and optimize along the way made a real difference.
Tamara Savitz
Senior Brand Manager, Lamisil US
