JRNI
Discover how Overdrive helped JRNI enhance enterprise enquiries across global markets through data-driven Google Ads strategies, keyword optimisation, and Salesforce integration for impactful results.
What we achieved
JRNI partnered with Overdrive to boost enterprise enquiries through paid search across global markets. Overdrive conducted in-depth keyword research, restructured Google Ads accounts, and integrated reporting with Salesforce.
This data-driven approach refined search term targeting, optimised landing page messaging, and focused spend on high-value opportunities, aligning with JRNI’s mission to enhance customer journey management.
We achieved
27%
Reduction in CPA
We delivered
19%
Increase in CTR
We secured
£2.5m
In pipeline revenue
The Challenge
JRNI provide enterprise booking and appointment software for some of the world’s largest retailers and organisations. As a business, their mission is to unite digital and physical experiences to improve customer journey management.
JRNI approached Overdrive to help grow enterprise enquiries via paid search across the US, UK and Australia.
To meet this challenge, a full cross-market piece of keyword research was conducted and a new Google Ads account structure created.
What we did
Step 1
To meet this challenge, a full cross-market piece of keyword research was conducted and a new Google Ads account structure created.
Step 2
We developed and assisted with the set up of a new Google ads and Salesforce reporting process
Step 3
The data collected from salesforce allowed us to optimise in real time by providing clarity on search terms driving high value leads, feedback on what potential customers needed to see on landing pages, providing data on qualification rates and patterns to avoid wasted spend.
The Results
The Salesforce integration data helped us by improving keyword selection, clarifying high-value search terms, reducing spend while increasing value, and identifying content assets that drove long-term value.
Feedback from sales improved messaging and allowed us to understand what potential customers needed to see on the landing pages to convert. We could assess spend versus proposed value, understand search term versus deal value, and analyse qualification rates to avoid wasted spend.
Testimonial
We engaged with Overdrive Digital to assist with growing leads for our enterprise software. The results have been fantastic with their campaigns consistently generating high value sales opportunities for the business. Working with the team at Overdrive has been brilliant – they are highly responsive and proactively recommend new avenues and opportunities.
Shayna Wilczynski
Director of Marketing Operations
