itsettled
Find out how we supported itsettled on LinkedIn ad account set-up and creative development.
The Challenge
Itsettled provides order to cash, working capital management and credit control support for businesses helping to reduce late payments, improve cash flow and streamline debt recovery processes.
As a new entrant looking to establish a stronger presence on LinkedIn, itsettled needed a strategic campaign structure that would enable them to build brand awareness, reach key decision-makers and generate high-quality leads within their ideal customer profile (ICP).
Alongside campaign setup, they also required a suite of creative assets that could communicate different customer pain points, support future campaign activity and provide a scalable framework for webinar promotion.
Our Approach
To ensure the LinkedIn account was built around the right audience and objectives, we began with a collaborative discovery process designed to uncover the challenges, priorities and buying triggers of itsettled’s target customers.
Through a strategic workshop session, we worked closely with the team to define their ideal customer profile, understand key industry pain points and identify any priority target accounts that should be included within campaign planning.
Using these insights, we developed a LinkedIn campaign structure focused on both lead generation and brand awareness, ensuring audiences, messaging and campaign objectives were aligned with the wider business goals.
Alongside campaign development, we created a series of creative concepts designed to engage different audience segments and speak directly to the challenges faced by finance leaders and business decision-makers.
What We Delivered
Account Set-Up
We developed a tailored LinkedIn campaign structure designed to:
—Generate high-quality leads
—Increase brand awareness within key target audiences
—Improve audience segmentation and campaign relevance
—Create a scalable framework for future campaign activity
This included audience planning, campaign architecture and targeting recommendations aligned to itsettled's commercial objectives.
Creative Concepts
To support campaign launch and future activity, we developed three distinct creative concepts, each focused on different customer pain points and challenges.
Within each concept, we produced three creative variations, allowing for message testing, audience-specific targeting and ongoing optimisation.
Webinar Creatives
Drawing on our experience developing high-performing webinar campaigns, we also created three webinar-focused creative templates.
These templates were designed to provide a consistent, professional framework for promoting future events while maintaining flexibility across different topics and speakers.
Ad Copy Development
To ensure consistency between targeting, messaging and creative execution, we drafted accompanying ad copy for all campaign assets.
Each piece of copy was tailored to the relevant audience persona and aligned with the specific challenges highlighted within the creative concepts.
Knowledge Transfer
Following completion of the account setup and creative development, we delivered a comprehensive handover workshop with the itsettled team.
Testimonial
The Overdrive team took the time to get under the skin of our business and quickly understood both our audience and our objectives. Their strategic approach helped us sharpen our messaging, refine our target audience and develop creative assets that speak directly to the challenges our prospective customers face.
The quality of the creative work, campaign planning and overall guidance has been excellent, and we now have a clear framework for launching and scaling our LinkedIn activity with confidence.
I would particularly recommend Overdrive to businesses that are new to LinkedIn advertising or looking for clearer strategic direction. Their guidance throughout the process, from audience definition and campaign structure through to creative development and implementation, made what can often feel like a daunting process straightforward and manageable.
Emma Mackley
Marketing Manager
