Paid Social

Crown Worldwide Group

Discover how Overdrive Digital delivered 318 high-value leads for Crown World Mobility, cutting CPA by 62%

Paid media

Driving Global Mobility Forward

What we achieved

Overdrive Digital helped Crown World Mobility, a global leader in employee relocation, generate 318 high-value leads in a highly niche market while achieving a 62% reduction in CPA. By leveraging Crown’s annual mobility trends report as a lead magnet, we executed a highly targeted LinkedIn campaign that positioned the brand as an industry authority.

Through precise audience segmentation, dynamic video creatives, and frequent updates to targeting and content, the campaign effectively engaged mid to large-sized businesses with complex relocation needs, driving cost-efficient results and reinforcing Crown’s expertise in global mobility.

We achieved a

62%

Reduction in CPA

We generated

318

High value leads

The Challenge

Crown World Mobility, a global leader in employee relocation services, enables businesses from all industries across the world to relocate employees to new territories at scale. With over 50 years of experience, Crown World Mobility understands the complexities of relocating teams and their comprehensive mobility service makes domestic and international operations more effective.

Crown World Mobility approached Overdrive Digital to support generating high-value leads in a niche market: mid to large-sized companies with complex relocation needs. Crown World Mobility needed a cost-efficient way to generate leads while positioning itself as the industry authority.

What we did

Step 1

We developed a strategy centred around Crown World Mobility’s annual mobility trends report, using it as a key lead magnet to attract high-value leads while solidifying the brand’s position as an expert in global mobility.

Step 2

We utilised LinkedIn, focusing on mobility professionals involved in large-scale relocations across Europe, the UK, and the UAE. Using a combination of member skills, seniority, industry, and company size to refine targeting, we were able to keep users engaged and prevent performance plateaus.

Step 3

Our creative approach was key to success. We moved from static ads to dynamic video ads that featured motion backgrounds, overlay text, and strong headlines. This format proved significantly more engaging, leading to a 45% reduction in CPA compared to static images.

We made frequent updates to the creative materials to avoid audience fatigue and keep users engaged.

Step 4

We implemented a custom reporting system using GA4 data for more accurate performance tracking. Using this information, we consulted the client on data analysis on a bi-weekly basis to optimise creative and targeting based on real time insights.

The results

The campaign effectively captured the attention of mobility professionals on LinkedIn, resulting in 318 high-value leads. Our strategy positioned Crown World Mobility as a top industry expert and avoided ad fatigue by continuously refining audience targeting and creative.

By regularly updating the creatives and leveraging LinkedIn’s professional network, we were able to minimise audience fatigue, maintain high engagement levels, and improve spend efficiency, ensuring the campaign remained relevant and effective.

Testimonial

Overdrive has delivered strong results for Crown in 2024. Through understanding our business objectives and applying well thought out targeting they have helped us reach more prospects within our specific industry niche. Over time performance has just got better as the approach has been refined, including through improved messaging and clever use of ad formats. Great work!

Ben Cannon

Director of Digital & Communications, Crown Worldwide Group