![](https://overdrivedigital.co.uk/wp-content/uploads/2025/01/marten-bjork-xxCAoXSRuFA-unsplash-scaled.jpg)
eEnergy
Discover how we delivered a 5x higher conversion rate and £21 in pipeline value for every £1 spent.
What we achieved
eEnergy partnered with Overdrive Digital to help support a growth in lead generation across their key target sectors. The requirement was for an agency partner to become proactively involved in the business and building new channels for pipeline growth.
To meet the objective above, Overdrive Digital initiated a set of paid search campaigns, designed and built custom landing pages, coordinated with Salesforce for clear pipeline tracking, and designed an email nurture program.
The result to date is a 5x higher conversion rate than the main eEnergy website, and £21 in pipeline value for every £1 invested in media.
A conversion rate
5 x
the site average
Every £1 invested in media returned
£21
in pipeline value
The challenge
![eEnergy – Landing Page Assets](https://overdrivedigital.co.uk/wp-content/uploads/2025/01/eEnergy-Landing-Page-Assets-e1736786256142.png)
Step 1
Our first step was to conduct keyword research to identify the best opportunities within LED lighting and solar installations.
A new Google Ads account structure was then built to answer demand in key sectors and attract highly qualified traffic.
![eEnergy – Landing Page Assets](https://overdrivedigital.co.uk/wp-content/uploads/2025/01/eEnergy-Landing-Page-Assets-e1736786256142.png)
Step 2
Working with eEnergy, we ensured full paid media tracking in Salesforce to help provide a clear view on sales KPIs against performance marketing activity.
Regular optimisations were carried out to ensure constant refinement in the approach.
![eEnergy – Landing Page Assets](https://overdrivedigital.co.uk/wp-content/uploads/2025/01/eEnergy-Landing-Page-Assets-e1736786256142.png)
Step 3
Custom landing pages were designed and built to improve conversion rate and maximise lead capture potential.
![eEnergy – Landing Page Assets](https://overdrivedigital.co.uk/wp-content/uploads/2025/01/eEnergy-Landing-Page-Assets-e1736786256142.png)
Step 4
Using Pardot, a lead nurture journey was mapped out to help carry opportunities through the pipeline.
Testimonial
Resources
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