AQUIS Exchange
Discover how Overdrive helped AQUIS Exchange increase brand visibility amongst ambitious, growth-focused businesses by using LinkedIn Ads.
What We Achieved
AQUIS Exchange wanted to increase visibility amongst ambitious, growth-focused businesses that could be considering a future stock market listing.
In a highly regulated financial market, trust and credibility play a critical role in the buying journey. Businesses do not make listing decisions overnight. They require education, familiarity and repeated exposure long before they're ready to engage with an exchange directly.
LinkedIn represented a significant opportunity, not just as a lead generation platform, but as a channel for building awareness, educating prospective issuers and creating long-term brand familiarity with senior decision-makers.
We achieved
1.7M
Impressions
We delivered
19.4K
Clicks
We secured
393K
Video Views
We generated
1,285
New LinkedIn Followers
Above Benchmark Performance
The campaign achieved a 1.11% click-through rate, significantly outperforming commonly reported LinkedIn Sponsored Content benchmarks of approximately 0.44%–0.65%.
Traffic was also delivered efficiently, with an average cost per click of £2.09 — well below many commonly reported LinkedIn Ads benchmark ranges for B2B audiences.
This combination of strong engagement rates and efficient media delivery enabled AQUIS to maximise visibility whilst maintaining cost-effective performance.
What We Did
Campaign Direction
LinkedIn activity was aligned to both immediate engagement objectives and longer-term demand generation goals.
Audience Growth
The campaign generated 1,285 new followers, creating a valuable audience that AQUIS can continue to educate and nurture organically.
Increased Visibility
Nearly 1.75 million impressions helped strengthen awareness and familiarity amongst a highly targeted professional audience.
Content Engagemennt
More than 393,000 video views provided opportunities to communicate AQUIS’ proposition and educate prospective issuers.
Traffic Generation
The campaign delivered 19,413 clicks at an average CPC of £2.09, generating meaningful engagement at an efficient cost.
The Results
The campaign helped AQUIS Exchange establish a stronger and more visible presence amongst the businesses it wanted to reach.
By combining audience growth, video engagement and consistent brand visibility, LinkedIn became more than an advertising platform. It became a channel for building trust, educating the market and creating warmer audiences for future conversations.
For organisations operating within high-consideration B2B markets, long-term visibility is critical. The companies most likely to list in the future may not be ready to act today, but maintaining a consistent presence ensures the brand remains front of mind as those businesses progress through their growth journey.
Most importantly, the campaign demonstrated how a well-executed LinkedIn Ads strategy can deliver value beyond immediate lead generation. By increasing visibility, strengthening credibility and growing an engaged audience, AQUIS built stronger foundations for future commercial growth.
