Welcome to episode 166 of The Marketing Freaks Podcast. This week, Jon is joined by Erica Grubman, head of production at Mojo Supermarket, a Brooklyn based agency renowned for it’s bold creative campaigns.
Erica shares insights from her experience producing ads for major brands like Meta and Peloton, the evolving role of a producer in 2024, with a focus on balancing creativity, budget and performance marketing.
We explore the complex KPI’s for brand awareness campaigns, the “halo effect” of large scale activations and how budgets can be optimised for maximum impact.
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Key Takeaways:
- Learn how to navigate complex KPIs for brand awareness campaigns and understand how to measure their impact beyond just digital metrics.
- Understand the “halo effect” and how large-scale campaigns (like out-of-home or print) can increase brand recognition and lower acquisition costs in performance channels.
- Gain insight into video production optimisation, with tips on managing budgets and exploring creative alternatives to traditional high-cost approaches.
- Discover the evolving role of agencies in the marketing world, including how they help clients balance media spend with production costs for more effective campaigns.
- Explore how AI and technological advancements are reshaping the production landscape, streamlining processes, and allowing teams to focus on storytelling and strategic decisions.
