Welcome back to another episode!
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For this episode I’m joined by Amanda Goetz, VP of marketing at the world’s largest wedding group The Knot Worldwide.
With the impact Covid is having on the wedding industry, we talked about how to pivot and react to uncertain times, but also Amanda’s experiences on Twitter and working through lockdown as a Mum of three.
I doubt there’s anyone out there that would describe their last few months as being normal. The impact on all aspects of daily life has been huge, which inevitably means marketing efforts have to respond to meet new need states of your audience.
You can never really plan for a global pandemic, but hearing a take from a senior level global marketer on how their team has responded is such a useful experience to listen to.
If you aren’t following Amanda on Twitter yet, definitely go and do so. This was such a fun episode to record – hope you all enjoy it!
What this episode covers:
- Shifting your marketing to a rapidly changing sector
- Amanda’s journey on Twitter
- Being a working parent in lockdown
- Marketing “would you rather”
