Webinar: 5 Retargeting Audiences to Improve Lifetime Value

Author Jon Quinton 2 min read time

Increasing lifetime value and customer loyalty is the holy grail of marketing. Done well and the return on your marketing efforts grow exponentially.

Thankfully, the majority of platforms have targeting options that make this an achievable task. What’s more, because audience sizes at this stage of the funnel are relatively small, you don’t have to invest huge amounts of budget in media to get a retention plan working. You just need to know where to start.

In this webinar we’ll run through a number of different retargeting audiences you can set up easily to start working towards this goal. We’ll also include details on how to do this across a number of channels, so if you’re working in PPC or paid social there will be a number of things to take away and action.

Sound like something you’d benefit from? Join us on the 10th of July!

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Who is this webinar for?

  • Ecommerce managers looking to improve repeat purchase rates
  • Paid media marketers wanting to improve overall ROAS
  • B2B marketers needing to re-engage cold leads

What this webinar will cover:

  • Retargeting options on multiple platforms
  • How to set up pixel retargeting for existing customers
  • How to use existing customer data for retargeting
  • What messaging works well
  • How to set your budgets and manage frequency

How to Increase Lifetime Value


Having been involved in digital marketing for over a decade, Jon set up Overdrive Digital in 2016. With extensive experience in both paid media and organic channels, Jon has worked with brands ranging from small startups to global businesses.